Digital marketing, social media marketing, PPC campaigns, affiliate marketing, online marketing, internet advertising, and ROI… anything you call it, marketing your business online is a great deal these times. After all, internet usage has increased than doubled over the earlier decade, and this group has massively changed how people purchase products and interact with markets. So, what is digital marketing, and how it works? Digital marketing is similar to any other kind of marketing. It’s a way to combine with and change your potential clients. The fundamental distinction is you connect with and influence those customers online in the internet market.
What is Digital Marketing
Digital marketing leads to any online marketing purposes or assets. Email marketing, PPC (pay-per-click) advertising and social media marketing are all great examples of digital marketing. They help originate people into your business and turn them to buy. Here are a few primary digital marketing assets and tactics businesses use to reach people online market:
Digital Marketing Assets
Almost nowadays, anything can be a digital marketing asset to spread your business. It only needs to hold a marketing tool you utilize online. That means many people don’t understand how common digital marketing assets they have at their end. Here are just a few samples:
- Your Online Business website
- Company’s Branding
- Content (company products, videos, etc.)
- Infographics Images for products or company reports
- Your business blog to express your products in detail or demo
- Online products store
- Maintaining your products reviews
- Social media profiles to attract people
As you can see from the above examples, those examples scrape the surface. Mostly digital marketing assets will fall into one of these examples. Still, experienced marketers are continually growing with new methods to reach customers online, so the list keeps growing businesses in the online market!
Digital Marketing Strategies in 2023
Digital marketing strategies in 2023 are also constantly evolving in those examples, but here are a few remarkable strategies most businesses are using in online marketing:
1. PPC – Pay Per Click
Pay-per-click (PPC) advertising is a general term that includes any digital marketing where you invest money for every click on an ad. Google AdWords is a kind of PPC advertising called “paid search advertising.” Facebook Ads are a form of PPC advertising called “paid social media advertising.” We will discuss these in detail.
2. Paid Advertising (Google, Bing, Yahoo)
Google, Bing, and Yahoo allow you to run text ads on their Search Engine Results Pages (SERPs). You can set your targetted keyword to get click on your ads. Paid search advertising primarily targets potential customers actively searching for a product or service like yours. Google, Bing, and Yahoo have a robust system to get leads from a target audience.
3. SEO – Search Engine Optimization
If you don’t want to spend your money or your budget is too low to get potential customers, you can also use search engine optimization (SEO) to try and rank your business in search results. You don’t have to pay directly to get boost sales. SEO usually takes a lot of time to organize your business, but it is mostly not hard. Many SEO companies can help you build your audience by managing your website to search engines.
4. Paid Social Media Advertising
Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product, or service exists.
5. Social Media Marketing
Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but it can deliver much cheaper results in the long run.
6. Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the art and science of improving your online user experience. Businesses often use CRO to get more conversions (leads, chats, calls, sales, etc.) from their existing website traffic.
7. Content Marketing
Content marketing is another reasonably broad digital marketing term. Copywriting or Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc.) to build brand awareness or drive clicks, leads, or sales.
8. Native Advertising
Ever get to the bottom of an article and see a list of suggested articles? That’s native advertising. Most native advertising falls under content marketing because it uses Content to attract clicks (“you’ll never believe what happens next!”). Often, native advertising can be challenging to spot since it is usually mixed in with non-paid Content recommendations…but that’s the point.
9. Email Marketing
Email marketing is the oldest form of online marketing and is still strong. Most digital marketers use email marketing to advertise special deals, highlight contention as part of content marketing), or promote an event.
10. Affiliate Marketing
Affiliate marketing essentially pays someone else (a person or a business) to promote your products and services on their website. As you can see from the list above, there are many different ways to market your business online, which is why many companies either hire an agency to manage their digital marketing efforts or pay for an in-house marketing team and marketing automation software to cover their marketing needs.
Does Digital Marketing Work?
Digital marketing is an excellent option for any business. At Disruptive, we’ve used digital marketing to help companies to grow—from mom-and-pop shops to internationally recognized universities. That’s the beauty of advertising online. If you know who you want to target, you can use digital marketing to target anyone, anywhere. However, that being said, certain types of businesses will benefit more from certain types of digital advertising. As a quick overview, let’s take a look at which strategies tend to work best for business-to-consumer (B2C) companies and business-to-business (B2B) companies:
1. B2C Companies
Generally, B2C companies have much lower price points than their B2B counterparts. After all, it can be a little hard to sell a $150,000 drill bit (believe me, they exist) to a harried mom. But a $10 pair of kids’ pants? That’s a reasonably short sell.
2. B2B Companies
In contrast, paid search is an excellent option for B2B companies. Most B2B companies have particular niche audiences that can be hard to target using social media. However, if you sell $150,000 drill bits and someone searches for a “diamond-tipped oil drilling bit manufacturer,” you want to be the first result they see. Yes, you might pay more for your click than you would with paid social advertising, but with a $150,000 price tag, it’s well spent.
How Do I Get Started My Company Marketing?
The good news is, getting started with digital marketing is pretty straightforward. Most online advertising platforms make it easy to sign up and create your first campaign (it is how they make money, after all). Here are a few links to beginner guides for several different digital marketing strategies:
- Paid search advertising
- Search engine optimization (SEO)
- Paid social media advertising
- Social media marketing
- Conversion rate optimization
- Content marketing
- Email marketing
However, the core of every successful digital marketing campaign isn’t a guide.
Digital marketing is the marketing of the future. In addition to all of the benefits we’ve discussed throughout this article, you can track the results of your digital marketing efforts with incredible accuracy, which means it is easy to see which strategies are producing profitable results and which ones need some work.